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About New England List Services
New England List Services came into being in
January of 2001. I combined the marketing and list research
experience I had and decided it was time to create my own business.
I bring a unique perspective to the list business. I’ve
been a mailer, a list owner and a broker and I’ve sat
on the edge of a chair and called a pile of leads.
Twenty years ago I left a troubled real estate
management company to join a dynamic company as a Management
Trainee. It wasn’t until I started that I found out it
was a commission telemarketing job. I stuck with it and made
it work; I called stacks of sales leads. After several months
I took an opportunity with a new division and worked starting
a card deck company. I brought in more revenue than anyone else
because I concentrated my efforts on clients who I felt had
a good offer for our markets. I wanted to get involved in list
selection so our client’s offers stood a better chance
of success. I did the list rentals on several million pieces
of direct mail for a few years with various divisions of the
company.
As a mailer, I know the risks in the business
because I’ve had to explain why I spent money on a promising
list that “bombed.” I learned how to ask more questions
and insist on better deals and explore ways to save my company
money. Each mailings consisted of about two dozen lists and
I found ways to prioritize the merge and do lots of splits so
I could get better reads on my tests.
As a list owner I tripled our company’s
list income by better positioning the file, segmenting the data
base so that it worked for more offers, and making speedy order
fulfillment and clearances a priority.
“If the mailer doesn’t win, nobody
wins.”
Now, as a list broker, I apply the knowledge
I’ve learned as a mailer and list owner to find solutions
that benefit everyone, especially the mailer.
What many companies fail to realize is the importance
of the success of the mailer, the end user of the sales leads.
If the mailer or the end user doesn’t win, nobody wins.
It is the mailers who fuel this business and without their success
everyone loses. So a lot of what I do is work to have list managers
and list owners bend a little for the mailer and the long-term
result is success of everyone involved.
Our clients usually mail or telemarket in excess
of 1,000,000 names per year. However many of these companies
started out with us as smaller entities and grew with our help.
Most minimum order sizes are between 5,000 and 10,000 names.
Most continuation orders are for 25,000 names or more to win
discounts. We aggressively work to win our clients discounts
and net names arrangements and have created a core group of
our preferred providers. These are companies who, like us, understand
the client has to win if everyone is to win.
If your product or service is a “win”
for you and a “win” for your customers, I want to
help you grow. If it’s just a win for you, I don’t.
I look for win-win relationships and expect you to do the same.
I also believe that it is important to be involved
with your family and your community. I serve, or have served,
on several local boards and am an active volunteer in schools
helping kids with history and music. I helped co-ordinate local
efforts to help soldiers in Iraq with “care” packages
with our local churches. I also help raise money for Civil War
battlefield preservation.
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David Hare in a Civil War musician's
uniform speaking at Vermont's Full Duty Award
Ceremony, April of 1999 in Montpelier, Vermont. The ceremony
honors Vermonters who have made significant contributions
to preserving Vermont's role in the Civil War.
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