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Building Customer Models
Create a customer model to open up hidden markets
and gain a competitive edge by lowering your customer acquisition
costs. Make all of your marketing efforts more productive by
better targeting your best prospects.
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Reach prospects that are interested in your offer
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Find out what kind of person is your best (and
worst) type of customer. Customer models provide real insight
into unknown behaviors, lifestyles, and product preferences
of your customers.
How it works:
Your customer base is provided direct from you
to our preferred partner (a data security and confidentiality
agreement is used). The larger your customer database, the better
the model. Your customer data is then extensively overlaid by
our preferred partner’s information which includes data
attributes from four major sources of demographic and psychographic
information, purchasing patterns, and data elements that can
improve your response and generate more customers like your
best customers.
Included in this massive database overlay are
over 35 million surveyed households, 3500 different sources
of compiled and proprietary information which include information
on 98% of US households, transactional information from over
250 catalogers and over 275 magazine publishers.
If your experience is typical, the model will
identify not just an overall profile, but clusters of hidden
groups within the overall profile and may help not only in prospecting
but also identifying cross selling possibilities within your
customer data you may not have noticed. The typical model would
be geared toward new customer acquisition, but other models
could be done for profitability or retention.
Once all this information is gathered, we review
the results and help you plan a marketing strategy that takes
advantage of the information gleaned from the model. Most models
range in price from $5,000 to $10,000 and include a generous
compliment of free leads that are provided that are selected
per your model. Contact us for more details. Customer database
should be at least 15,000 records for best results.
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