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List Research Mailing Lists (The Hidden Truth)
Most list brokerage firms use a staff system.
What this means is that you may talk with a list broker who
knows what they are doing, but the research is actually done
by their assistants. Assistants are often not well paid, not
very experienced nor very intuitive and usually provide research
that ignores the details that matter.  This
obviously has an effect on the lists that are recommended or
your “Reco.”
At New England List Services, I do all the list
research; I ask the tough questions like exactly how the name
got on the file and I get into the details about the list; what
the real source is and can we see it? I look into other sources
of who has used the file, what success they have had and even
what their offer was. I research what your competition does
and where they are successful.
What this means to you is that your research
is being done by somebody who has a vested interest in your
success, not an assistant that is overworked and under paid.
We specialize in consumer lists that are survey
generated. The selection criteria are very flexible to help
you target exactly whom you want to reach. (Yes, even “off
the wall” stuff.) We also have a background in wine and
investment offers and a few other vertical markets. We also
like to partner with our preferred providers and create a model
of your clients. We then use this model to base your list orders
on.
For Business lists, we work with several list
owners whose list hygiene is excellent. We can target response
or compiled files depending on your offer.
For professionals, our research is so extensive
that we can target physicians by speciality, further select
them by teaching, or direct patient care and then select them
by the types of meds they subscribe. Thus you can target doctors
who are “high writers” of certain prescriptions
with a competitive prescription offer or an office display to
go in offices of doctors that service your type of clients.
Unless agreed to beforehand by all parties, lists
are for a one-time use and subject to the clearance of a sample
mailing piece. There are substantial penalities for any misuse
and many companies require a List Rental Agreement. Results
are not guaranteed by the list owner or New England List Services,
Inc.
My experience is that when I know more about
exactly who you want to reach, I can do a better job finding
the files that have the most promise. Occasionally, a client
will not experience as much success as they could have, because
they choose to keep important demographic information to themselves.
The relationships that are the most fruitful for everyone are
those where we can share information about who your best customers
are. I am open to reviewing your confidentiality agreement.
Contact me with your specific needs at 802-684-1179
or dave@nelists.com.
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