| |
Terms, Agreements
Below are highlights of a typical Master Services
Agreement . Most of the data in an agreement is required by
our marketing partners. Agreements will vary depending on the
type of data required with median credit scoring and phone numbers
being the most sensitive data.
The more you know about your client's current needs
rather than their needs and interests many years ago,
the better the end result.
|
| |
Old family photo circ.
1932 |
Basic Rules of the List Business
1. List owners do not guarantee that your promotion
or offer will be successful. Based on the information you provide
as to the demographics of your customers, I’ll research
promising lists or prospects. I will usually suggest several
lists so we can compare them against each other and test them.
Minimum tests are usually for 5,000 records.
2. Unless agreed to ahead of time, a list is for a single use
only, for the product or service that is cleared. You are not
allowed to re-use the list, trade it, or otherwise gain additional
use out of the information. A sample mailing piece, or your
script is provided and that is what should be used.
3. Lists are seeded to detect any misuse. Invisible decoys are
placed in the list so your usage can be monitored. Some list
owners will have you sign an agreement which specifies damages.
4. You are responsible for the actions of your vendors. The
data is considered to be of great value to the list owner and
you are responsible for any misuse of their employees. Your
vendors, such as a letter shop, must agree to protect the data
as they would their own valuable information.
5. You must register with the FTC and obtain a SAN # to purchase
data with phones. To register or obtain more information go
to https://telemarketing.donotcall.gov/
6. Even though all our providers scrub their list against the
FTC Registry, it is done as a “value added service”
and the end user’s responsibility to scrub the data. This
is not our policy, but it is the way the law is written.
7. If Median Credit Scored information is provided, additional
usage and confidentiality provisions apply.
Terms are prepayment by good company check or
wire. Terms “due upon receipt” available for established
accounts.
|
